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A story that may seem original to some, very classic to others, but which remains key to understanding the origins of the product.It all started in the 1970sArturo Guzmàn, the sole heir of the Guzmàn family and owner of his own distillery, lived in luxury and lust.In 1971, the destiny of the distillery was changed when Don Jesé and Sofia were killed in a road accident against a backdrop of cartels and corrupt politicians.
Arturo decided to rename their flagship rum Don Jesé G. Ron, one of the country's national emblems, to El Magnifico Ron.
He began to export his new rum internationally, neglecting his historical market, making fun of the accounting problems and the more than dubious reputation of his interlocutors, flattering his insatiable ego in the process. He was only interested in the whole world...
In 1981, Arturo literally fell in love with Marisol "La Pequeña" Jimenez, a girl from Mérida with a strong character, sister of Juan, Don Jesé's historical right-hand man. Juan, who repeatedly alerted his sister to the state of the distillery, could not take it anymore. His life and his work tool were withering away day by day and a feeling of grief mixed with anger had only grown since the death of his mentor.
In June 1987, they took matters into their own hands and decided to reshuffle the deck.The Jimenez family took over the management of the distillery at that time.
The Guzmán family, one of the most influential families in Venezuela, had built its reputation for decades on a passion for rum, a love of work well done and an inimitable know-how.
Their secret: the creation of a unique blend of Jamaican and Reunionese rums to serve the quest for optimal taste balance, the sole obsession of the creator, Arturo's father, Don Jesé.The distillery was an integral part of this family, and in 1931, when their son Arturo was born, after nine months of hard work, as a symbol, they developed a unique recipe which they named Don Jesé G. Ron.